Virtues and Virtuality

WEBSITE. BLOG. OKAY… Flickr. YouTube. Um, alright… Facebook? Twitter?! What the — ?! Is it really necessary for a landscaping company to have such a massive presence on the internet? I mean, of course I’m going to argue that it is necessary — making sure that Green Apple is well-represented on the intertubes is what I get paid for, so I have a vested interest in convincing the boss that it’s absolutely mandatory in this day and age. But even I have to admit, it’s a little bit of a stretch. We get sweaty, dig in the dirt, haul heavy materials, move huge machines. We big-muscle men! Grunt! We no talk pretty — we build backyard pretty! We strong!

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